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empower you to connect with your clients abroad

How to successfully reach the foreign language market
How
to effectively partner with a language service provider
How
to successfully reach the foreign
language market
Localize (translate) your website into foreign languages
to reach target markets internationally
Translate your business documents into another language
and culture: marketing materials, business cards, legal
documents and contracts, employee benefits manuals, etc.
Evaluate your organization's branding and slogans in
your target foreign language market to ensure cultural
appropriateness and effectiveness before they go public
or damage your reputation and bottom line
Create telephone messages, marketing videos and
advertisements for your foreign speaking audiences
How
to effectively partner with a language service provider
Ensure your service provider is professional—putting
quality, accuracy and your reputation first
Decide how much professionalism you wish to invest in
and spend accordingly. There is a difference between
budget and boutique, quick fix and quality, and
practical and extravagant. Find that balance in your
service provider
Learn about the process of translation and how your
organization can save time and money by becoming
involved in that process from the beginning
Ask your service provider about their quality assurance
process and the level of professional experience and
training their translators and interpreters have
Build terminology databases with your service provider
over time to speed up future translation projects and
save your company money and ensure consistency in
messaging
Think about possible liability issues you might incur if
your foreign language communication is not accurate,
culturally appropriate and professional in every way
Plan ahead so that creative, professional linguists can
make your documents effective and accurate